Turning a Company into a Brand
Turning a company into a Brand.
Unifying three distinct ceramic lines under one quiet, cohesive story. A study in making a brand feel like a home.
Morning light in Topanga. Where the product feels at home.
The Brief
One roof for every line.
LBE Design arrived with three separate product lines. Revival Ceramics, Solid Goods, and The Artisan Series. Each lived in its own world. Our task was to bring them all under one roof. To give the company a refresh that encompassed its true lifestyle.
We overhauled the branding from the ground up. This meant combining Shopify stores, creating new brand guidelines, and reimagining the visual narrative. The goal was simple. Ensure that no matter the collection, the product felt in place.
The Artisan Series. Terra cotta textures that anchor the room.
"We didn't just change the logo. We changed how the room feels when the product is in it."Catherine Wright, Creative Direction
The Vision
A house in the canyon.
We chose a wood house in Topanga Canyon to tell this story. The 1970s retreat provided the perfect backdrop for Revival, Solid Goods, and the Artisan Series to coexist naturally. We styled every corner to show how these pieces function in a real office, a real bedroom, a real kitchen. Not in an aspirational way, but in a lived way.
The Cylinder with Stand. A quiet detail for a morning wake-up.
Office essentials. Black and Olive tones mixed for a grounded workspace.
Consistent textures across every collection.
On Set
Bringing three lines into conversation.
What we learned in that wood house was that the three lines already belonged together. The Artisan Series brought raw, sculptural form. Revival Ceramics brought function and minimalism. Solid Goods brought color and warmth. The consolidation wasn't about forcing them into alignment. It was about letting them speak the same language.
Revival Ceramics. The foundation of the brand.
Black and Forest Green. An inspired color story.
The Result
A brand that speaks for itself.
By consolidating two separate Shopify stores into one, creating unified brand guidelines, and capturing the product in a real lived environment, LBE Design transitioned from a manufacturer to a lifestyle brand. The collections now talk to each other across category and collection. The marketing now feels aspirational yet attainable. The customer understands that whether they're buying Revival Ceramics, Solid Goods, or The Artisan Series, they're buying into the same quiet, considered philosophy.
The final story. One brand, three lines, infinite possibilities.
LBE Design
A small batch ceramics studio making planters and stands for the modern home..
Catherine Wright
Art direction, brand strategy, Shopify consolidation, and email marketing overhaul.
Brand Suite
Unified Shopify store, brand guidelines, lifestyle imagery library, and email templates.