Hi, I'm Catherine.

I'm a business advisor with a brand strategist's eye and an operator's systems.

I've spent over a decade working inside small brands, including as a first hire for two of them. I know what it actually feels like to do everything. The operations, the buying, the hiring, the marketing, the customer service, the brand. All of it, often at once, usually before anyone had built a system for it.

What I kept seeing, over and over, was the same pattern: incredible products, genuine vision, but a foundation that wouldn't hold up to scale.

I also noticed something else: most of the help available was either purely operational (fix the systems, but disregarding brand standards) or purely creative (make it look beautiful, but don't factor in scale). Nobody was doing both. Nobody was making sure the brand looked as good as the business ran — and the business ran as well as the brand looked.

I'm here to fix that.

I help brands build the foundation they need before they scale — so when the opportunity comes, nothing breaks.

How I work

Every engagement starts the same way: with a face-to-face conversation, in person or digital. You tell me about your business — where it's thriving, where it's messy, what's keeping you up at night. I listen for the through-line. The thing underneath the thing. And then we figure out what to actually do about it.

I'm not here to run your business for you or hand you a generic playbook. I'm here to understand your brand well enough to build something that actually works. Your brand and operations should be clear enough that anyone can step into them — including you, on a Tuesday when you're running on four hours of sleep.

The brands I work best with are the ones right before the next level. Enough momentum that the stakes are real, but so much happening that the cracks are starting to show. That's exactly where this work matters most.

Let's start with coffee.

Tell me about your business. Where it's thriving, where it's messy, what you've already tried. We'll figure out the rest from there.